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    Is Learning the New Work Perk?

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    The ultimate purpose of L&D programs is to offer employees a great experience that delivers results.

    Michal Kassif
    December 26, 2024
    4 min read
    workflow-automation-use-case

    Who doesn’t love perks? 78% of employees seriously consider benefits when deciding whether to accept or reject a job offer. For many, the concept of work perks has transformed from free snacks and gym memberships to something far more profound: growth opportunities. 

    Since employees seek purpose and fulfillment in their careers, offering learning as a perk might be the secret to attracting top talent and achieving long-term engagement. Here’s how that works.

     

    The Quest for Meaning

    We spend much of our lives at work, making it much more than just a paycheck. In many ways, it’s a source of identity and purpose for employees. Research by McKinsey found that for 70% of employees, work plays a significant role in their sense of purpose, impacting their performance and commitment level. Employees across industries crave roles that resonate with their values and allow them to contribute meaningfully. Purpose-driven work boosts loyalty, innovation, and a sense of belonging. 

     

    Does Learning Have a Similar Impact?

    Absolutely. Multiple studies have found that when we learn something new, we thrive thanks to a sense of accomplishment and a confidence boost that gives us a newfound meaning in life. After all, learning is inherently rewarding and deeply tied to our sense of purpose. It fuels curiosity and empowers individuals to grow personally and professionally. 

     

    A workplace that prioritizes continuous learning cultivates adaptability and resilience, preparing employees for the challenges of tomorrow. 

     

    5 Tips for Treating Learning as a Workplace Perk

    How can employers harness this realization and use learning as a workplace perk that attracts and retains talent? Here are a few suggestions. 

    • Embrace Goal-Driven Learning

      Learning is most impactful when it’s aligned with clear, meaningful goals. Goal-driven learning focuses on helping employees identify their aspirations, chart a path to achieve them, and track progress along the way. This approach transforms learning from a passive activity into an active, intentional journey.

      By connecting learning to individual and organizational goals, you create a culture where development is purposeful and results are measurable. It’s not just about growing skills—it’s about driving outcomes that matter.

    • Offer Access to Exclusive Content

      When learning is a perk, the content you provide becomes the key to engagement and success. Provide employees with access to premium courses, professional events, or workshops. These exclusive perks show your dedication to their growth and expose them to cutting-edge knowledge and networking opportunities. Partner with renowned institutions or platforms Coursera to ensure employees have access to the best resources. The Juno Journey platform offers access to countless courses, with the option to expand and include material your employees would appreciate. 


    • Celebrate Learning Achievements

      Employees know that the elements their employer celebrates are the real focal points they care about. Recognize employees’ learning milestones with public acknowledgment, celebratory LinkedIn posts, a mention on company toasts, and even awards or other incentives.

      This will amplify the sense of accomplishment and motivate employees to pursue new knowledge. You can even create a “Learner of the Month” spotlight or host an annual learning-focused awards event. Small gestures of recognition make employees feel seen while proving you prioritize learning as a core company value.


    • Establish Mentorship Programs

      Develop structured mentorship programs that pair employees with experienced colleagues. These relationships offer invaluable insights, guidance, and personalized learning opportunities that contribute to professional and personal development.

      Mentorship programs transfer knowledge and strengthen workplace relationships, creating a more collaborative and cohesive environment. A 2022 study found that employees who took part in a workplace mentorship program were 49% less likely to leave, and each one saved the company $3,000 per year.


    • Make Learning Part of Your Recruitment Pitch

      Perks are a great PR opportunity, and learning is no different in that sense. Highlight your learning programs as a standout benefit in recruitment campaigns and on the company’s Career page. Frame them as a pathway for growth to attract lifelong learners who thrive on opportunities to expand their knowledge and skills. Approach business and tech reporters to share this unique take on office perks, and you might even get some valuable press coverage! 

    In an era where meaningful work and growth opportunities define job satisfaction, learning is a strategic necessity. By weaving learning into the fabric of your workplace culture, you empower your employees while building a stronger, more innovative organization, which is quite the perk for your business.

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