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    Employee Engagement and Retention

    How to Benchmark Employees, and Why It Matters

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    Hadar Keren
    January 3, 2023
    3 min read
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    Benchmarking 101: How to Benchmark Employees, and Why It Matters

    Benchmarking is a business’s most powerful tool to assess performance, measure progress, and optimize operations. It allows employers to better understand their employees’ professional strengths and weaknesses to improve productivity and efficiency — all while maintaining a healthy workforce.

    So, if you’re wondering exactly what benchmarking is or how to effectively benchmark employees and their performance at your organization, this guide on benchmarking 101 is just for you! Here we’ll cover the basics of employee benchmarking — why it’s important and how it works.

    What Is Employee Benchmarking

    Employee benchmarking is a business process of analyzing and comparing employee performance against predetermined criteria to determine how well employees are working in relation to expected standards. It is an effective way for businesses to measure their overall organizational performance and identify areas of development or skill-building.

    While traditionally done through surveys and interviews, many companies are now turning towards technological solutions that map each worker’s data in real time. By benchmarking the performance of individual or groups of employees, businesses can create incentive plans to:

    • reward top performers based on job roles;
    • improve succession planning processes; and
    • make sure that bonuses or raises accurately reflect actual performance.

    Employee benchmarking is an important tool for companies looking for ways to optimize their HR strategy and ensure that resources are allocated efficiently.

    Four Strategies for Effective Benchmarking

    Benchmarking your staff is an essential part of running a successful business, and it doesn’t have to be a challenging process. Here are 4 strategies to get started on benchmarking:

    1. Define correct processes: By defining correct processes, all employees are informed on expected performance standards allowing them to reach their full potential in their role. Defined processes provide room to measure success as well as tangible options to develop personal strengths within a team.
    2. Set goals and objectives: Start by outlining your goals and objectives for each team member – this creates a roadmap to success. When benchmarking, be sure to outline clear goals and objectives that are challenging yet achievable for each team member. Setting achievable targets can improve staff motivation, develop meaningful career paths, and ensure that all work is carried out according to high standards.
    3. Track progress against these objectives: Setting goals and objectives is only half the battle. Without measuring progress against those objectives, you won’t be able to tell whether these goals are being met. Tracking and measuring employees’ performance against established objectives will help you identify areas of opportunity and evaluate progress towards desired outcomes.

    Regularly checking in with each team member to discuss and track progress and provide feedback will ensure everyone knows what is expected of them and is held accountable for their results. This is emphasized when considering that 85% of employees take more initiative if they receive regular feedback.

    Integrate into existing processes: Integrating benchmarking into existing processes such as employee reviews or check-ins, can help keep staff motivated and focused on the end goal. With a consistent review of expectations, benchmarks can be used to track development over time and continuously optimize how tasks are performed within the organization.

    Keeping these four steps in mind will help you effectively measure your staff’s performance and maximize the efficiency of your business operations.

    Final Thoughts

    While it may seem daunting, benchmarking your employees can be relatively simple with a little preparation. By understanding why you should benchmark and how to do it, you can ensure that your business runs as efficiently as possible.

    With the help of employee performance benchmarks, you can identify areas where your company needs improvement and make necessary changes to encourage growth. Have you ever conducted employee benchmarking at your company? What tips would you add to our list?

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