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    Employee Engagement and Retention

    How to Attract Top Talent in 2023

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    Hadar Keren
    December 19, 2022
    3 min read
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    These are the top strategies for HR to use when considering their recruitment plan for 2023. There are a lot of options out there, and if there’s one piece of advice we can give, it’s “Think outside the box!”

    Leverage Social Media to Showcase Your Company’s Culture

    Social media will continue to be a powerhouse in recruitment. In fact, 94% of recruiters use social media to find talent. If you want to attract the right people, you’ll need more than well-written job listings.

    Potential employees actively purvey a brand’s social media presence before applying and accepting job offers. You’ll want to set a great impression by creating content, and building a community online people want to be a part of.

    If you plan on reaching out to prospective talent on LinkedIn, make sure your page is engaging and up-to-date. The same goes for Instagram and Facebook.

    Take Advantage of Employee Referrals (Internal Staffing)

    Your existing team could connect you with amazing people for other positions in your company. The internal method helps organizations save on recruiting costs while utilizing their own employees’ professional networks.

    Send out a memo to the appropriate departments, and let them know about your open roles. Encourage them to nominate people they know, and consider offering incentives for anyone whose referral gets hired.

    Referrals tend to stay with companies longer, and are usually better fits for the positions they take on. Because your employees already know your company culture, they are able to identify people who align with it.

    As a result, you can lower the risk of choosing candidates who look great on paper, but don’t culturally assimilate to your organization.

    Improve Your Website Visibility to Attract Potential Job Candidates

    Search engine optimization (SEO) is now a major part of modern recruitment. Many people looking for jobs in your industry could stumble upon your website — if it’s optimized. Make sure that you’ve put a lot of time, effort, and consideration into how your site looks and feels.

    Ask yourself, “If I were looking for a job right now, would this website make me want to work for our company?”

    When it comes to job applications, ensure the process is easy and straightforward. Let people submit their entire resume and cover letter in less than 5 minutes. If it takes half an hour or more just to slog through questionnaires and screening tests, people will clock out.

    Use an Applicant Tracking System (ATS)

    ATS software helps you stay on top of the entire hiring process. It helps you manage job postings on various sites, organize interviews, and manage the entire process of hiring a candidate from start to finish.

    The ATS can also keep all of your applicants in one location. Filter through profiles, send automated messages, and keep the entire recruitment team on the same page about various positions and candidates.

    Don’t Be Afraid of Remote Hiring

    Remote work is still the top job benefit of 2023. Companies that want to attract the best talent should be willing to look beyond their geography. There are thousands of amazing prospects in other states, and even other countries.

    Use Zoom to host interviews from afar. Just make sure you give people plenty of time to prepare, and forgive them if there are some noises or interference on their end. Some people may still prefer an in-person interview, but just offering the opportunity to interview remote can score big points for your brand with a lot of candidates.


    In 2023, talent recruitment will have to center around establishing a strong brand image. More than ever, potential employees are screening businesses and deciding whether they’re the right fit early on. Having a strong social media presence, attractive website, and easy application process will help turn the tides in your favor.

    Taking advantage of recruitment services and employee referrals can also help eliminate false matches, and give your company greater access to the best people for its jobs.

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